International Focus

Fresh Cut
February 2005

Grupo Primaflor
c/ Estación, 2
04640 Pulpí (Almería)
Spain
Tel: (+34) 950 464 011
Fax: (+34) 950 464 118
www.primaflor.com
marketing@primaflor.com
Managing Director: Lorenzo Belmonte

With its headquarters in Pulpi, Almeria, Spain, Grupo Primalfor specializes in producing leafy vegetables and is the industry leader in iceberg lettuce. The company markets 52 different products, produced on approximately 3,000 hectares. Sold under the PRIMA and SOL DE PULPI brand names, the products are distributed
through 12 different markets all across Europe.

Because of Grupo Primaflor’s reputation for producing high quality vegetable varieties and booming market demand for pre-cut salads, the company established its first fresh-cut processing venture in 2001. Today, Grupo Primaflor’s salads are sold to a growing list of customers, including supermarkets, wholesale markets and distributors. Sales continue to expand, and the future looks bright.

To meet the demand for its products, the company recently began construction of a new fresh-cut processing plant equipped with state-of-the-art technology. The new facility allows managers to maximize the quality and freshness of its salads as well as market a wider variety of innovative salad mixes. The building encompasses 6,000 square meters and has a production capacity of 35,000 kilos per day. Grupo Primaflor is particularly proud of the plant’s innovative new air and water systems. Approximately 60 people are employed there.

Grupo Primaflor’s managers also are proud of their company’s contributions to Spain’s fresh-cut processing industry. Working with Turatti S.R.L., innovative equipment and technology are used to offer customers the highest quality fresh-cut products available in Europe.

© 2005 Columbia Publishing

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