2003 Archives

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January 2003

›› KRISP-PAK
Offers More Than Just Fruits and Vegetables
›› Attendees Ask: “How Can Ozone Work For Me?”
››
Cancer-Fighting Tomato
›› United Moves Headquarters to Washington, D.C.
›› Innovations in Food Safety

February 2003

›› Boskovich Farms Delivers Quality, Customer Service
›› Industry Innovations
›› United Chairman Appoints 2003 Membership Committee
››
Reducing Contamination Risks in Fresh-cut Apples
›› Food Safety Presentation

March 2003

›› 'Fresh' is the Word at JARD Marketing
›› IFPA Report: 16th Annual Conference and Exhibition Promises to Be Best Yet
›› Baby Gourmet Introduces Children to World of Fruits, Vegetables
››
Using the Right Lubricant May Protect Your Company

April 2003

›› When Opportunity Knocks, Country Fresh Answers
››
IFPA Report: Don’t Miss the Thrills Fresh-cut Offers
›› Issues and Innovations in Temperature Control

May 2003

›› Mercer Ranches – Giving Customers Exactly What They Want
››
16th Annual Event IFPA Conference Round Up
›› IFPA Workshop: Marketing to Customer Needs — the Latest Trends
›› IFPA Science Symposium Held
››
IFPA Workshop: New Packaging Technologies to Ensure Quality Products
››
Creating the Right Facility
››
Fresh-cut Citrus Target of Questionable “Wisdom”
›› C.H. Robinson Debuts New Fresh-cut Produce Line

June 2003

›› Fresh-cut Pears a Delight in Oregon
›› UVC Emitters™ Help Eliminate Mold, Extend Shelf-Life at Martin Farms
›› Brazilian Researchers Find Pears, Apples Benefit Weight Loss in Women
›› Why Clean and Core Lettuce in the Field?
Innovations in Produce Packaging Technology
Growing Profits through Packaging
Cold Chain Management Provides Value-Added Tool to Shrink Your Shrink

 

July 2003

››
Gills Onions Celebrates Its 20th Anniversary
››
Rio Farms: The Sister in the Family
›› PMA Foodservice Conference, Tours & Expo Set
›› Neogen Playing Key Role in Fresh-cut Food Safety Testing
New Developments in Fresh-cut Produce Packaging

Salads Still Hot after All These Years

August 2003

››
Fresh Logo a Perfect Fit for Company's State-of-the-Art Facility
››
China's Blossoming Fresh-cut Vegetable Industry
››
Quiznos Considering the Use of More Fresh-cut Products

September 2003

›› Stretching a Foodservice Budget - Behind Bars
›› Moving Forward One Step at a Time
››
Innovations in Modified Atmosphere Packaging

October 2003

›› New Super Premium Produce Label Expected to Boost Market Share
›› Skilled Field Crew Palys an Important Role
›› Fifteen Years of Solid Growth with More to Come
››
Gills Onions Displays "Best Booth" at PMA
›› Darby's Ideas for Designing, Updating Your Booth
›› Fresh-cut Citrus Product Line Opening New Windows of Opportunities
›› Innovative Product Is About More Than Sliced Apples
›› Providing Value-added Services for the Fresh-cut Industry and Others

November 2003

›› Taking the Mystery Out of Package Design
›› Major Juice Processor Enters the Fresh, Sliced Apple Market
›› Fresh-cut Sales of Retail Produce Approaching $4 Billion a Year

December 2003

›› Fresh-cut Fruit: The Next Growth Category
›› MAP Application for Trimmed, Cored Iceberg Lettuce
›› Chiquita Launches Fresh-cut Fruit Campaign
›› New Dow GPM Technology Opens Doors for More Fresh-cut Products
›› What's Next for Fresh-cut Produce Packaging



 

 

 

 

 

 

 

 

 

KRISP-PAK Offers More Than Just Fruits and Vegetables

Fresh Cut
January 2003

You know exactly where the company’s focus is just by reading its slogan: “If it’s fresher than KRISP-PAK, it’s still growing.” But slogans and gimmicks are not what the KRISP-PAK Company Inc. is all about.

KRISP-PAK, located in Norfolk, Va, is a regional manufacturer of fresh fruits and vegetables for retail and food service customers. According to company owner and president Paul Battaglia, delivering the freshest and safest food products to the consumer is the goal of every KRISP-PAK employee. “For more than 50 years we have been delivering perishable processed produce over a 500 mile radius,” says Battaglia. KRISP-PAK operates a fleet of more than 15 trucks, making deliveries on a daily basis covering areas from Maryland to South Carolina.

Back in the 1950s, the Hampton Roads area that collectively includes Norfolk, Hampton, Newport News, Virginia Beach, Portsmouth, Chesapeake and Suffolk, was the southernmost pre-pack company in the nation. “My father, Gaspary, actually started the company in 1950 repackaging southern greens, kale, collards, turnip, mustard and Hanover for the retail trade,” says Battaglia. “From there it evolved into a large company, which today employs in excess of 100 workers.” Currently, KRISP-PAK sales are equally split between the retail and food service industries. Battaglia says the company cuts and packs everything from alfalfa sprouts to zucchini.

Safety First

With so much emphasis placed today on food safety, a portion of KRISP-PAK’s mission statement includes “…it is a joint effort among management, employees and vendors to provide the safest, most convenient food products for everyone.” KRISP-PAK’s efforts include a hazard analysis critical control point program and third party audit to ensure the safest vegetables and fruits available. Refrigerated trucks and a very efficient cold chain system are also employed during KRISP-PAK’s delivery cycle.

Inside the company’s 45,000-square-foot facility workers process in excess of 250,000 pounds of product each week. Just about every item processed by KRISP-PAK is available in a retail package, which range in size from 8 ounces to 3 pounds. Some of those products include various sprouts, fruits and tomatoes, onions, peppers, potatoes, leafy vegetables, carrots, celery, squash, cauliflower and broccoli.

Another aspect of the safety process includes empowering employees to serve as check points along the way. “At KRISP-PAK, personnel have the authority to hand inspect and/or reject a product at any point along the line,” explains Battaglia. “Having the best employees in the industry is our key to getting the job done. Our team will do whatever it takes to satisfy the customers’ needs.”

Battaglia emphasizes that safety sells itself. “We spend more than $1,200 a month on various lab tests alone to ensure our products are safe for the customer,” he says.

Here’s to Your Health

Not only does Battaglia believe his products are good, he emphatically believes that they are good for you, too. “With the cancer rates skyrocketing, I know that eating veggies on a regular basis will fend off cancer and fight free radicals in your body,” says Battaglia. “Free radicals accelerate aging and make you more susceptible to chronic illness.”

Last year, KRISP-PAK joined the Brassica Protection Products Group. This group of 17 sprout growers around the country is part of a Johns Hopkins University program that produces a product called BroccoSprouts.

BroccoSprouts broccoli sprouts are the first and only product with a guaranteed amount of SGS, sulforaphane gulcosinolate, a naturally occurring antioxidant compound in broccoli. Researchers at Johns Hopkins believe that many phytochemicals including sulforaphane may help explain why diets rich in fruits and cruciferous vegetables are associated with good health. BroccoSprouts represent the first time that a plant has been grown for its antioxidant function.

Brassica Protection Products introduced BroccoSprouts into Chicago-area food stores and supermarkets in the spring of 1998. BroccoSprouts are produced under BPP’s stringent guidelines for purity, quality and consistency of SGS levels (a guaranteed minimum per serving). For example, all BroccoSprouts growers use specified broccoli seeds, adding only water and light, and must submit weekly samples of sprouts to the company’s laboratory for comprehensive testing. No other sprout is grown according to the Johns University procedures for growing and ensuring SGS content.

In March 1999, Brassica Protection Products rolled out BroccoSprouts to food stores and supermarkets via a nationwide network of licensed sprout growers, including KRISP-PAK. BroccoSprouts are a zesty, flavorful food that can be mixed in salads or soups, added to sandwiches, vegetables and wraps, or sprinkled on crackers. They are low-fat, contain only 10 calories per serving and are a good source of vitamin C, providing 15 percent of the daily value. A portion of BroccoSpouts sales is contributed to The Brassica Foundation for Chemoprotection Research to support further research into the link between nutrition and cancer.

“We are really proud to be a part of this program,” says Battaglia. “This is truly doing something to benefit everyone’s health.”

Community Involvement

The employees at KRISP-PAK are also involved in several community events. “Each year we participate in the ‘Race For The Cure’ for breast cancer awareness in October,” says Battaglia. In April, the company holds a month-long promotion. Stickers are placed on bags of vegetables and with each purchase, a portion of the amount goes toward the local Children’s Hospital of the King’s Daughter. KRISP-PAK is also involved in an annual fall food show that benefits local charities.

© 2003 Columbia Publishing

 

 

Attendees Ask: “How Can Ozone Work For Me?”

Fresh Cut
January 2003

The Ozone III conference, held recently in Fresno, Calif, examined the various uses and applications of O3. With its lengthy title “Agricultural and Food Processing Applications of Ozone as an Antimicrobial Agent,” the three-day conference focused on experimental results of ozone generation, its biocidal efficacy in food as well as ozone’s agricultural applications.

Ozone, a form of oxygen, has proven to be effective in destroying microorganisms. While it has been used for years as a disinfectant in many industries, its use has been limited in food processing. However, in 1997 that changed when a national expert panel declared ozone as Generally Recognized as Safe (GRAS) for use on foods. But it wasn’t until last year – June 26, 2001 to be exact – when the FDA blessed the use of ozone for use in food contact applications.

“At Ozone III, there was finally FDA and USDA approval for use of ozone on foods,” said Dr. Rip Rice, a long-time researcher and consultant in the ozone field. “Now, more potential end users were in attendance, and they wanted to know ‘How do I use ozone for MY application?’ Since FDA/USDA have approved ozone, all the answers must be in hand somewhere.”

Looking for Answers

One attendee who was looking for answers was Brian Bassett. An agronomist for Wm. Bolthouse Farms, Inc. in Bakersfield, Calif., Bassett was investigating the possible use of ozone at his Bolthouse carrot farm operation. “We do everything in the process from growing carrots to bagging them,” said Bassett. “I see ozone as potentially a very effective tool for our operation.”

The Ozone III conference addressed many topics concerning the use of O3. The list of attendees - 135 in all - was a virtual Who’s-Who in the ozone community. A few of the presenters included Dr. Dee Graham, Dr. Rip Rice, Dr. Ahmed E. Yousef, Dr. Jurgen Strasser, Dr. Joseph L. Smilanick, Dr. James Yuan and Paul K. Overbeck, to name a few.

Subject categories included ozone’s roles in agricultural security, food safety and quality, water reuse, advanced technology, synergistic combinations, and legislative impacts on use of ozone.

Many attendees were specifically concerned about the fresh-cut industry and ozone’s potential impact. “I believe the fresh-cut industry has probably the greatest need to implement ozone,” said Dee Graham, an ozone consultant from Walnut Creek, Calif. “There are significant public health risks associated with distribution of unprocessed produce. An example is the current concern about salmonella in cantaloupes. Ozone properly used can help reduce such risks.”

Dr. Yaguang Luo, a research food technologist with USDA, offered her comments on the use of ozone in the flume wash system. “Unlike most other sanitizers that are currently used in the fresh-cut industry, ozone leaves no residual after treatment,” she said. “However, the large organic load produced by the leakage of cellular components of cut produce may present a major challenge to the ozone system. More creative ways must be identified to overcome this issue.”

Dr. Luo cited another potential technical issue: How to find the optimum exposure time and ozone concentration. “Since ozone is a strong oxidizer, excessively high concentration and lengthy exposure can cause tissue injury to fresh produce, which may result in loss of quality and storage life,” she said. “I agree with other presenters that there is no ‘plug and play’ application for ozone in the fresh-cut industry. Scientific studies must be performed for each application.”

Optimism Prevailed

Bill Nelson, of Clean Air & Waters Systems in Poulsbo, Wash., echoed Dr. Luo’s sentiments. “The combination of time, temperature and proper ozone treatment will extend shelf life and make food safer,” he said during his presentation on the use of dual ozone sanitation systems for food safety and quality. “One thing that is really nice about ozone is that it doesn’t penetrate the product. Thus, when you cut an onion, for example, it still smells like an onion.”

During his delivery, Dr. Ahmed Yousef from The Ohio State University, said, “Compared with other industries, the produce industry will benefit greatly from the ozone technology. Ozone and produce are a perfect fit. It varies with cut produce, however. I don’t feel that ozone is a suitable application with cut tomatoes. But, cut lettuce, cabbage, carrots and similar products are excellent ozone applications.”

Attendee Angelo Mazzei was also optimistic about O3’s potential applicability. “Ozone has a place in the fresh-cut industry,” he said. “In particular, the demands by the consumer for safer foods and the applicability of ozone treatment to organically grown foods seems to be a good marriage of quality and safety. In fact, the next Ozone conference should have many more actual applications in the food industry.”

According to conference coordinator Greg Schwaller, the Ozone IV conference is tentatively scheduled to take place in the first quarter of 2004 in central California.

© 2003 Columbia Publishing

 

Cancer-Fighting Tomato

Fresh Cut
January 2003

Tops America's 2002 Best in Biotech
Consumers select top five biotech advances of the year

The prospect of a cancer-fighting tomato has been named the top development in food biotechnology in 2002, according to a Roper survey of 1,000 randomly selected American adults.

When asked which publicly reported development in food biotechnology during 2002 was considered most valuable, two-thirds of respondents selected a research program that is enhancing tomatoes with a higher quantity of lycopene, an antioxidant believed to help fight cancer. The tomato is currently undergoing field tests.

Other top developments from more than 20 achievements by government and academic institutions include: sweet potatoes that can ward off a devastating plant virus; bananas and potatoes that contain a vaccine for a human virus associated with cervical cancer; produce that can stay fresh longer; and field crops that can thrive in extreme climates.

"It is these types of advances through biotechnology that can make our foods more functional and truly benefit the healthfulness of people over the long-term," said Mary Lee Chin, a registered dietitian who is a nationally recognized expert on nutrition trends and significant health and food issues. "As our society struggles with a growing range of health and nutritional issues, biotechnology is a tool that can help us grow foods that are better for our health."

Chin said food biotechnology is hitting its stride after 20 years of development and six years of commercially planted varieties that first emphasized managing pests, such as insects and weeds.

"This year's top advances in biotechnology represent a shift in the focus of plant biotechnology beyond pest management," Chin said. "More and more, biotechnology is moving toward products that will offer direct benefits to consumers, such as improved nutrient profiles and enhanced tastes." After ranking the top developments in food biotechnology, 6 of every 10 respondents said they support the use of biotechnology in agriculture, while 2 out of every 10 were neutral and 2 out of every 10 expressed opposition. The study is considered to have a margin of error of plus or minus 3 percentage points at the 95 percent level of confidence.

The Top Five Developments

#1 Cancer-fighting tomatoes. (65 percent of respondents ranked as "valuable") Field tests currently are underway for a new cancer-fighting tomato variety, which has been under development for a decade by Purdue University and the U.S. Department of Agriculture's Agricultural Research Service. The new variety offers more than three times the amount of the antioxidant lycopene compared to conventional varieties. Lycopene is known to trap harmful molecules that damage human body tissue and could lower the risk of breast and prostate cancers, as well as coronary heart disease. The development was discovered when attempting to lengthen the shelf life of tomatoes.

#2 Virus-resistant sweet potatoes. (61percent ranked as "valuable") A new sweet potato variety has built-in resistance to a devastating virus that consumes more than three-fourths of the annual harvest. Scientists at the International Service for the Acquisition of Agri-Biotech Applications' AfriCenter in Nairobi, Kenya, the Kenya Agricultural Research Institute and other research institutions developed the improved sweet potato, a staple in many African countries. It is being field tested and likely will be commercially available in a few years to help in the fight against global hunger.

#3 Banana and potato vaccines. (56 percent ranked as "valuable") Bananas and potatoes have been developed that contain a vaccine for Human Papillomavirus (HPV), one of the most prevalent sexually transmitted diseases and the cause of almost all cervical cancer in women. Researchers with the University of Rochester have tested varieties equipped with the vaccine and work is now entering the third stage of clinical evaluation.

#4 Fresher produce. (54 percent ranked as "valuable") A gene that produces a plant hormone that counteracts aging and keeps fruits and vegetables fresh longer was recently discovered at the University of Leeds in the United Kingdom. Researchers currently are investing practical applications for the commercial food marketplace that would help lengthen the shelf life of fruits and vegetables and ensure they reach consumers

#5 Hardier crops. (52 percent ranked as "valuable") Hardier varieties that would allow crops to flourish in extreme climates are being developed at the University of Sheffield in the United Kingdom. Researchers there have enhanced a thale cress plant, an herb from the mustard family, to have a higher tolerance to heat and light stress. This research translates into an opportunity to develop plants that could grow in extreme climates. Currently, this research is being examined for use in plants such as maize (corn), potatoes and other staple crops that are often grown for survival in the arid developing world.

The Council for Biotechnology Information commissioned the Roper survey to gauge consumer interest in new biotechnology developments. The organization provides science-based information about how biotechnology is providing more and better food while protecting the environment. To learn more about biotechnology and agriculture, visit the Council for Biotechnology Information's Web site at whybiotech.com or call (202) 467-6565.

© 2003 Columbia Publishing



United Moves Headquarters to Washington, D.C.

Fresh Cut
January 2003

After 25 years across the Potomac River in Alexandria, Va., the United Fresh Fruit and Vegetable Association is returning its national headquarters to the nation’s capital, just three blocks from the White House. In early January, United will move its headquarters to 1901 Pennsylvania Avenue, Northwest.

United’s Board of Directors voted to move the headquarters location to downtown Washington, D.C. in May 2001, at the same time it decided to open a West Coast office. “With the opening of our Salinas, CA office and the decision to move to D.C., the Board wanted to get closer to both our member companies and the nation’s government and policy leaders,” said United President Tom Stenzel.

“With our new headquarters so close to the action, we’ll be able to increase daily interaction with Congress, regulatory officials and the White House, schedule regular breakfast and lunch meetings in the office, and host receptions and political events for Members of Congress,” said Stenzel. United will occupy the entire top floor of the new building, providing a professional image for the produce industry before the nation’s opinion leaders, and allowing space for growth. “We’ll also provide some spare offices and conference areas for our member companies and associations to increase their own outreach in Washington and work together with staff at our headquarters,” added Stenzel.

United constructed its present headquarters building in 1978, moving from the District of Columbia at a time of significant business exodus from the downtown area. “With the extensive redevelopment and major growth in the District over the past decade, there’s no better place for a national trade association to conduct the business of its industry,” Stenzel said. “Our new location will increase our ability to work even more closely with other associations such as the Food Marketing Institute and National Restaurant Association, since most major national trade associations are in D.C.“

© 2003 Columbia Publishing



Innovations in Food Safety

Fresh Cut
January 2003

According to Food Spectrum industry estimates and projections, prepared refrigerated foods sold through U.S. supermarkets will grow from $9.5 billion in 2001 to $12.2 billion by the end of 2005. Of that total, it is forecasted that the entire category of value-added produce will grow to $5.2 billion in 2005. Sizable gains in both value-added vegetable products and value-added fruits will contribute towards the growth of the produce category. These products, like other fully prepared refrigerated foods, represent a “new generation” of prepared refrigerated foods which are growing and evolving very quickly, and are effectively responding to consumer desires for convenience, variety, quality and health.

However, the dramatic growth in the fresh-cut industry that is forecasted may lead to a corresponding dramatic increase in the incidence of food borne disease outbreaks in this country unless preventative measures are implemented. Food safety is an extremely important consideration with refrigerated foods in general, and this issue is particularly relevant with value-added produce products. Although America’s food is among the safest in the world, 76 million illnesses, 325,000 hospitalizations and 5,000 deaths annually are due to food borne disease in this country, according to the Centers for Disease Control and Prevention, and value-added produce products are a leading cause of these outbreaks.

An HACCP Approach

Adequate food safety of refrigerated foods can only be achieved with a high degree of assurance by formulating, adapting and using a Hazard Analysis and Critical Control Point (HACCP) approach. By judicious application of HACCP systems, the food processor can implement a program whereby safe production conditions are achieved. HACCP techniques assess everything from raw ingredients to product packaging and distribution, define the locations at which potential hazards (microbial, chemical and physical) may occur, and establish a means of monitoring these points to eliminate potential hazards.

It is critical to understand the technologies and best practices associated with the processing of value-added produce, literally from “farm to fork” as these individually and collectively impact both product safety and product quality, and ultimately impact the potential for market viability. New technologies have been recently introduced, and others are on the horizon. Collectively, they will enable even greater alternatives towards the development of refrigerated prepared products that meet consumer needs for safety, as well as quality, convenience, and overall value. Such technologies are “hurdles” and are preventative tools designed to provide incremental assurances of safety, and extend the bacteriological and/or sensory shelf life of the food product. Hurdles are effectively “tools in the toolbox” that can be utilized by processors of fresh-cut produce and others involved in the product’s chain from farm to fork.

It is essential that hurdle technologies be utilized, because we cannot rely exclusively on the maintenance of refrigerated conditions to assure the safety of these perishable foods. In fact, refrigeration alone is not enough to prevent the growth of some infectious or toxigenic microorganisms. With so few bacterial cells necessary to cause certain types of food borne disease, growth on infested produce is not a requirement for human infection, as with most other pathogens. Therefore, refrigeration of harvested produce is not a sufficient control, although it is of great value and is a contributing hurdle. In addition, post process contamination, even at low levels may create a situation where pathogenic microorganisms may grow to high levels and cause illness and potentially death. Therefore other barriers to microbial growth must be incorporated into these foods to yield a safe and stable system.

Clearly, raw material control and superior agricultural practices are critical to the successful development of value-added produce products. Variety, source, season, initial maturity, processing maturity, slicing and cutting equipment, chemical or other treatments and dips, packaging environment, temperature management, shipping, and handling all affect the sensory acceptability and attainable shelf life of fresh-cut produce while impacting product safety.

Key Tools

Preharvest contamination-prevention programs and postharvest sanitation are key tools to preventing outbreaks. Some farming practices that were considered safe in previous years are a current liability today. On-farm prevention programs should include basic sanitation practices for all harvest containers, contact surfaces, and postharvest washing. Washing fruit and vegetables with clean, potable water and a chemical disinfectant will result in a 1-3 log reduction (or 10 to 1,000 fold reduction) but have not been shown to eliminate microbial contamination. In fact, some pathogens are very resistant to chlorine, for example, and even sensitive ones such as salmonella and E. coli may be located in inaccessible sites on the plant surface. It should be noted that even effective chlorine concentrations are reduced by temperature, light, and interaction with soil and organic debris, so wash water should be tested routinely. Disinfectants utilized include chlorine and chlorine dioxide, hydrogen peroxide, peroxyacetic acid, bromine, iodine, trisodium phosphate, acetic and /or lactic acids and ozone. Current best practices also include steam treatment to disinfect surfaces of whole fruits, for example, which can result in a 5-log or greater reduction of microbes, including E. coli 0157:H7.

Hurdles can be incorporated further “downstream” as well. These include direct addition to or on the raw material via wash aids or other means that incorporate acidulants, antimicrobial agents, antioxidants, heat (e.g., blanching), and processes that control water activity. In addition, non-thermal processing hurdles can now be applied such as ultra high pressure processing, irradiation, and pulsed light and pulsed electric field processing. And lastly, hurdles can be applied during the packaging process, and include the application of modified atmosphere packaging (MAP), clean room packaging, active packaging systems, intelligent packaging systems, and a variety of alternative packaging materials. Synergistic results can be achieved when hurdles are used in combination, and are a very important consideration. Many of these technologies have been shown to significantly reduce levels of food spoilage and pathogenic microorganisms such as E. coli O157:H7, salmonella, listeria, and campylobacter.

Modified atmosphere packaging via reduced oxygen may be a technology chosen to help a fresh-cut processor achieve a much longer shelf life. However, because MAP results in a dramatic change in the time it takes for product to spoil, and the type of bacteria that will cause this spoilage, it creates significant additional risk as well. Because resultant oxygen levels can be extremely low in the MAP package and held for a longer period of time, an atmosphere that is conducive to growth of anaerobic bacteria increases the likelihood that a pathogenic organism like C. botulinum can grow produce toxin, and cause food borne disease. However, incorporation of other barriers and microbiological challenge studies will minimize such risks.

Crisis Management Recommended

Fresh-cut produce processors are strongly encouraged to implement a crisis management program in light of these potential food safety issues. This will ensure that a crisis management team and effective procedures are in place, should there be a need to recall defective products and ensure the coordination of information and return of defective product to protect customers from health risk or fatality. A mock recall and trace back investigation will identify the potential sources implicated in a food borne outbreak, and determine and document the link in the chain that has been implicated during an epidemiological investigation of food borne illness. Fresh fruits and vegetables are extremely difficult to trace back because in most instances lot numbers and grower identifications are not used or recorded on receipt and shipping records. For this reason, it is imperative to identify a crisis management and trace back protocol that will be quick, efficient and as accurate as possible.

In conclusion, no innovative “magic bullet” exists that will allow for product safety in value-added fresh-cut products. Instead, it is the combination of multiple hurdle techniques that will ensure microbiological safety, extend shelf life and enable successful marketability.

Editor’s Note: Lou Cooperhouse is president and CEO of Food Spectrum, LLC, a consulting and research company specializing in value-added foods. Cooperhouse can be reached at lcooperhouse@foodspectrum.com.

© 2003 Columbia Publishing


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Boskovich Farms Delivers Quality, Customer Service

Fresh Cut
February 2003

For 88 years, Boskovich Farms, Inc. in Oxnard, Calif. has employed the philosophy of its founder Stephen Boskovich: “Work hard, work smart and do whatever it takes to get the job done right.”

The Boskovich story began modestly in 1915, when Stephen Boskovich, a young Croatian immigrant, began raising vegetables on just five acres in North Hollywood, Calif. Over the years, family members, including grandsons George Boskovich, Jr., CEO, and Phillip Boskovich, Jr., president, expanded the operation that today includes 10,000 acres in three growing regions.

“Our customers are very demanding,” said Don Hobson, Boskovich’s vice president of sales and marketing. “We try to give them exactly what they want. More and more often, they are looking for the direct relationships with their suppliers where they actually have some say in everything from what we produce to certain harvesting practices and processing techniques. They rightfully want to know where their product is coming from and how it’s handled and processed.”

One area that sets Boskovich Farms apart from much of its competition is its diverse product line. Boskovich Farms grows, packages and ships commodity items which include green onions, lettuce, leeks, radishes, parsley, kale, cilantro, and broccoli. Boskovich Fresh Cut, the processing arm of the company compliments the business by offering a full line up of fresh cut items such as sliced green onions, salad mixes and fresh cut cabbage.

Responding to the customer and adjusting the business accordingly has made Boskovich Farms one of the largest and most successful operations in the country. “Whether it’s our fresh commodity products or our fresh cut line-up, we have a presence in nearly every region in North America between our retail and foodservice customers” explained Hobson.

Expanding the Operation

A pivotal year of growth for Boskovich Farms was 1996 when the company purchased an existing fresh-cut operation in Oxnard. “Expanding into the fresh-cut area was a good fit for us, allowing us to adapt to the changing marketplace and the growing fresh cut segment,” said Michael O’Leary, Boskovich’s director of sales and marketing for its fresh-cut division. “Our products have always had an excellent reputation for top quality, which was something we could apply and continue to grow with our fresh cut label.”

Incorporating the value-added concept for the company, Boskovich today sees roughly one-quarter of its sales in the fresh-cut area. “We are a vertically integrated company,” said O’Leary, “and being able to supply customers with whole produce as well as a wide variety of fresh-cut items is a key element in our continued growth.” O’Leary added that Boskovich’s fresh-cut operation is heavily geared to foodservice. “We like where we are and we feel that we’re transcending as a leader in the industry.”

From the company’s field audit program, to its in-house sanitation and food safety activities and emphasis on customer service at the user level, Boskovich controls the entire process. In a move that will further streamline operations, Hobson said that Boskovich Farms is currently constructing a 65,000 square foot processing facility at its Oxnard headquarters. This will enable the company to meet current and future demands of the fresh cut operations, and will consolidate both divisions under one roof.

Technology Plays Key Role

When it comes to implementing various technologies within Boskovich Farms, food safety has been one of the most important areas of concentration. “We place a great deal of emphasis on food safety and have put a lot of time and money into ensuring our products are the best and the safest in the marketplace,” said O’Leary.

Alex Reyna-Benraadt, Boskovich’s director of food safety, oversees the company’s sanitation programs, conducts research on safety and quality issues, directs the quality assurance program and oversees the hazard analysis critical control point (HACCP) program.

Throughout the entire process from plant to plate, safety measures are in place to ensure that the highest standards of food safety are employed. The company conducts in-house audits and commissions third-party audits to verify product safety. In addition, recent food security and preventative measures have been put into place in response to heightened possibility of product tampering. Such measures include: photo ID tags for employees, video cameras and vehicle identification for employees, 24-hour security personnel, visitor restriction and stringently enforced restricted access to pesticides and spray equipment.

“We do a lot of work with customers in quality control and watching our product as it goes through the pipeline,” said Hobson. “We’re very interested in how it looks when it’s finally consumed.”

Hobson also described other technology that has played an important role in the continued success of Boskovich Farms. “We have in place a great software system,” he said. “It’s all linked together in one system that enables us to monitor and track every aspect of our process including sales, production, farming, harvesting, processing, shipping and inventory.”

Boskovich Farms, Inc. will continue to provide quality produce and quality service to vendors and customers across the country. “The bottom line is that we know our success is ultimately dependent on our quality,” explained O’Leary. “Our focus will continue to be on quality, supply, food safety and value. We’re dedicated to delivering just that.”

© 2003 Columbia Publishing

 

 

Industry Innovations

Fresh Cut
February 2003

Innovations in Fruit Technology
Innovations in fruit technology, especially in fresh-cut processing, are helping to propel tremendous growth in this segment of the produce industry during this decade. Value-added cut fruits effectively respond to consumer desires for convenience, variety, quality and healthful dietary alternatives. Food Spectrum, LLC, a consulting and research firm, estimates that in 2001, U.S retail sales of value-added, fresh-cut fruit products totaled $690 million.

The pioneer of the fresh-cut industry, and an outstanding example of the dramatic growth that can be achieved, is the pre-cut lettuce market. As this segment is beginning to mature, pre-cut lettuce has paved the way for success that can now be attained with fresh-cut fruits and vegetables.

Prior to 1990, one would have thought it inconceivable that consumers would purchase bagged and branded lettuce. However, current sales of bagged lettuce products dominate the value-added produce category with estimated U.S sales in 2001 of $1.6 billion. Cut lettuce products will continue to account for a significant portion of category sales volume for the near term, but its success has opened the door for new opportunities in other packaged fruit and vegetable products. The convenience of product use, and the variety offered by prepackaged items, has changed consumer purchasing behavior and created “halo” effects for other prepackaged products, such as pre-cut fruits.

Fresh-cut Fruits

In the fresh-cut segment, varieties marketed to date have been dominated by pineapple, melon (including watermelon, cantaloupe, and honeydew), citrus products (including grapefruit and oranges) and grapes. Frequently packaged in polyethylene (PET) containers, these fruits typically achieve shelf lives of two to four days. Because of this short shelf life, Food Spectrum estimates that two-thirds of retail sales to date originate from products that are cut by hand and packaged at store-level, or within localized facilities that service supermarkets.

In the past few years, and in the years ahead, this category is projected to evolve considerably because of advances in technology. New fresh-cut fruit offerings are now available such as pre-cut melons in party trays with a 10-14 day shelf life. Pre-sliced apples, however, offer an interesting case study in technology. These are currently being marketed with a three to four week shelf life, during which time a blend of additives (such as calcium chloride and ascorbate) provides for an extension of shelf life by inhibiting respiration and the oxidation process, and in which packaging is in a simple two to four mil polyethylene (PE) bag. Sliced apples are also currently being marketed with up to a seven-week shelf life, and sold together with caramel sauce in two-compartment thermoformed trays, by firms that use similar rinse solutions, but also utilize modified atmosphere packaging. Researchers have also demonstrated that 10 weeks of shelf life is possible for apple slices in syrup, using anti-browning agents together with ultra high pressure processing as will be discussed.

Impacting Flavor

Numerous interactions impact the flavor characteristics, sensory acceptability, and therefore the attainable shelf life of fresh-cut produce such as variety, source, season, initial maturity, optimum processing maturity, slicing and cutting equipment, chemical or other treatments and dips, packaging environment, temperature management, shipping and handling. Research has shown that in order to achieve optimum quality and flavor, fruit must be harvested at just the right stage of ripeness. Fruits destined for processing should generally be harvested specifically for that use, and this may not necessarily be the harvest maturity required for the fresh market. The achievement of food safety with fresh-cut fruits requires an understanding of sanitation of the exterior surface.

The rind of cantaloupe melons, for example, can effectively harbor microorganisms and therefore be relatively difficult to sanitize. Food borne illness attributed to Salmonella contamination, for example, has been linked periodically to a number of fruit products, most typically due to cross contamination from cutting equipment, shipping ice or hydro cooler water.

A wide array of technologies is now available to manufacturers of fresh-cut, value-added fruit products. Various methods have been researched over the years to determine optimal reduction of bacterial contamination. It has been clearly determined that the combination of multiple hurdle techniques will ensure microbiological safety, extend shelf life and enable successful marketability. This may include usage of technologies like steam treatment, disinfectants, or irradiation of exterior surfaces, and use of disinfectant wash aids, antimicrobial additives, modified atmosphere packaging, heat pasteurization, ultra high pressure processing or irradiation for fresh-cut products.

Historically, use of a chlorine solution at up to 200 ppm has been effective for a 90-99 percent reduction in total bacteria counts. However, alternative rinse agents are now available, such as the use of peroxyacetic acid and ozone for fresh-cut fruit processing. Ozone in particular appears to offer significant promise for reducing or eliminating potential pathogenic organisms. In addition, unlike other chemical disinfectants such as chlorine, disinfecting with ozone can be achieved with relatively low concentrations and short contact times for the reduction of bacteria, molds, yeasts, parasites and viruses.

Historically, use of antimicrobial agents, like asorbates and benzoates, also have been utilized in fresh-cut fruits, such as fruit cocktails, fruit beverages, fruit desserts, pie fillings, etc. These preservatives have long been proven to be effective against yeasts, molds, and certain bacteria. In many food products, sorbate and benzoate are used together to provide greater protection against a wider variety of microorganisms. However, this is most effective if the pH of the product is below 4.5.

New Technologies

New technology innovations for value-added fruit products include ultra high pressure (UHP) processing (also referred to high hydrostatic pressure, or HHP) which imparts pasteurization with little to no heat. C First generation refrigerated products treated with UHP have included juices, fruit preserves, guacamole and salsa. Premium refrigerated orange, apple, and other juices are now utilizing this process, as an alternative to thermal HTST flash pasteurization processes.

Application of this technology enables minimal processing to products that meet or exceed government safety standards, while providing expected “fresh” flavors but with significantly increased shelf life. Value-added produce, especially cut-fruit products, may retain excellent quality characteristics and achieve extended shelf lives if processed using UHP technology. However, this technology may have product limitations as it can affect changes in structurally-fragile foods, like strawberries and lettuce, and result in cell deformation and cell membrane damage resulting in softening and/or browning. Also, the incorporation of anti-browning agents such as ascorbate, in conjunction with high-pressure treatments in apple slices in syrup, for example, has shown to result in a shelf life of up to 10 weeks.

Irradiation has been an extremely controversial method of food preservation over the years. In fact, fruits were the first item sold using this technology. Pint containers of the nation’s first irradiated food, fresh strawberries, were first sold in North Miami Beach on Jan. 25, 1992. The irradiated strawberries had a 21-day shelf life compared with seven days for non-irradiated strawberries. In March 1992, Carrot Top, a grocer in Northbrook, Ill., made national headlines too as it expanded the breadth of irradiated products to its customers. Carrot Top offered mushrooms with a three-week shelf life without browning; vine-ripened tomatoes with a three-week shelf life that didn’t get moldy and didn’t need ethylene treatment; and onions that didn’t sprout for more than three months.

This era witnessed the launch of a very aggressive campaign by a few vocal groups that fought against the introduction of this technology. Vocal opposition has now dramatically declined, and almost a decade has passed since the first irradiated foods were introduced. Consumers are beginning to find irradiation to be an acceptable technology to combat their real concerns about contracting food borne disease. Highly publicized outbreaks of E. coli O157:H7, Salmonella, and Listeria have raised consumer consciousness about the risk of food borne disease. Huge recalls in the food industry have exacerbated these concerns and created a demand for mitigating this risk. Irradiation has become a real choice to alleviate these fears. The emergence of food irradiation using electron beam and X-ray facilities, which do not involve radioactive substances, has made this a more palatable proposition for the consumer.

Packaging Options

The packaging stage of manufacturing offers a number of highly-differentiated options for the food processor as well. Packaging hurdles include modified atmosphere packaging (MAP), clean room packaging, and utilization of appropriate packaging materials and packaging systems. Modified atmosphere packaging, via reduced-oxygen, may be a technology chosen to help a fresh-cut processor achieve a much longer shelf life. However, because MAP results in a dramatic change in the time it takes for product to spoil, and the type of bacteria that will cause this spoilage, it creates significant additional risk as. Also, incorporation of other barriers and microbiological challenge studies will minimize such risks.

The growth of the fresh-cut produce industry was the catalyst that helped the packaging industry evolve, and the refrigerated foods category evolve as a whole. Films, for example, may contain enhanced barriers to oxygen, moisture, and/or light, and some may have anti-fog capabilities to reduce condensation. Laminated materials are widely used in the industry today, that are manufactured by bonding two or more layers together with adhesives in which each layer performs a particular role. Microperforation is a technology that can be used with high-respiring fresh-cut produce, and offer high moisture vapor transmission rates for products like cauliflower.

Many technology alternatives are now available. Application of these technologies will enable the marketability of a wide array of new product offerings for consumers in the years ahead. Improvements in product shelf life and safety, and the integration of improved refrigeration units in supermarket produce sections will enable the birth of new product categories and new markets.

Editor’s Note: Lou Cooperhouse is president and CEO of Food Spectrum, LLC, a consulting and research company specializing in value-added foods. The company’s recent report, Retail Prepared Refrigerated Foods: The Market and Technologies, analyzes products sold in supermarket produce, deli and meat departments. It offers market size estimates, forecasts, and market shares held by major competitors, as well as competitive profiles and a comprehensive analysis of trends affecting the market. The report also discusses in detail current and emerging process and packaging technologies driving new and established products. Further information is available at www.foodspectrum.com. Lou Cooperhouse can be contacted at lcooperhouse@foodspectrum.com.

© 2003 Columbia Publishing

 

 

United Chairman Appoints 2003 Membership Committee

Fresh Cut
February 2003

Alexandria, Va. - United Fresh Fruit & Vegetable Association Chairman of the Board Steve Grinstead, Standard Fruit and Vegetable, Dallas, Texas, has appointed Alec Leach, president, Taylor Farms California, and Ron McCormick, vice president and divisional merchandise manager of produce, Wal-Mart Stores, as co-chairs of the 2003 United Membership Committee. Both Leach and McCormick serve on United’s Board of Directors.

“We’re just coming off the most successful membership year in a decade, and I couldn’t think of two individuals more motivated to top last year’s success,” Grinstead said. “Ron was a great co-chairman last year with Karen Caplan, our incoming chairman. I know that Alec joins him this year with tremendous enthusiasm and commitment to spread the word about the value of United membership.”

“After all, membership isn’t an end in itself, but really the means to increasing our produce industry’s strength to shape national public policy, address the industry’s most difficult business and trade issues, and deliver the best possible education and leadership development opportunities to our industry,” Grinstead said. “Those of us in volunteer leadership at United believe that member dues are a small price to pay for the value that this organization delivers back to our companies - we’re passionate about delivering the very highest level of value to our members, and passionate in our commitment to spread the word to every corner of the industry.”

Joining Leach and McCormick on the 2003 Membership Committee is a “Who’s Who” of produce industry volunteers.

United's 2003 Membership Committee

Alec Leach, Co-Chair, Taylor Farms California

Ron McCormick, Co-Chair, Wal-Mart Stores

John Baillie, Baillie Family Farms/Jack T. Baillie Co.

Michael Brown, Glory Foods

Chuck Ciruli, Ciruli Brothers/Amex Distribution

Brendan Comito, Capital City Fruit Company

Matthew D’Arrigo, D’Arrigo Bros. Co. of New York

Jan Delyser, California Avocado Commission

Drew Duda, A. Duda & Sons

Tim Fleming, Strube Celery & Vegetable Company

Ron Fode, Fode Farms

Bob Grimm, Grimmway Enterprises

John Loughridge, Del Monte Fresh Produce NA

Dan’l Mackey-Almy, Standard Fruit & Vegetable Company

Frank McCarthy, Snokist Growers

Lee Ann Oxford, L&M Companies

Frank Pitts, Farm Gate, LLC

Joe Procacci, Procacci Bros. Sales Corp.

Ashley Rawl, Walter P. Rawl & Sons

Kevin Searle, GPOD of Idaho

Dave Smith, Idaho Grower Shippers Association

Debi Street, Frieda’s

Michael Swift, Safeway

Dan Vache, Sensitech

Jaime Weisinger, Six L’s Packing Co.

Suzie Williamson, Andrew & Williamson Sales Company

Chuck Zambito, Zambito Produce Sales

The 2003 Membership Committee will work with United’s Board, other volunteer leaders, and staff to identify prospects and recruit companies to become members of United. “The most important membership recruitment tool at United is an invitation from a peer in the business,” said United President Tom Stenzel. “On staff, we can produce glossy brochures and talk all day about the value of our association, but when business colleagues tell each other they believe in the power of a United produce industry, our association can grow to heights yet unimagined,” he said.

© 2003 Columbia Publishing

 

 

Reducing Contamination Risks in Fresh-cut Apples

Fresh Cut
February 2003

Implementing Food Safety Risk Reduction Programs

Assuring adherence to Good Agricultural Practices (GAPs) is one of the prerequisite programs essential to any fresh-cut apple food safety program. Microbial contamination of apples can occur in many ways, including but not limited to: use of contaminated irrigation water, use of manure containing human pathogens as a soil amendment, harvesting dropped apples, hydro-cooling apples with contaminated water, etc. In particular, apples with overt symptoms of decay should be excluded from the raw material to be processed into fresh-cut apple slices.

If apples are contaminated with human pathogens in the orchard, at harvest or during post harvest handling, there are currently no known commercially available treatments, including washing with disinfectants such as chlorine, ozone or peroxyacetic acid that will completely eliminate harmful bacteria. Therefore, prevention of contamination is the key to assuring production of safe and wholesome products.

Food safety programs such as Good Agricultural Practices, using a preventative approach to contamination, are essential for reducing food safety risk associated with consumption of whole fresh apples. These programs are critical for continued long-term success of the fresh-cut apple category. Stringent adherence to GAPs is not simply another cost of doing business. Compliance will lead to long-term business survival and assure that growers can continue to sell apples to a new and potentially very large fresh-cut apple processing industry.

When apples are processed, they are often removed from field bins by submerging them in water to reduce mechanical damage. This water and any water which directly contacts apples should have appropriate levels of wash water disinfectants present to prevent the potential for cross contamination. If water sanitizers are not present at sufficient levels to keep the water sanitary, float tanks and flumes can become potential inoculation baths contaminating all produce that passes through them.

Processors should monitor and control wash water disinfectant levels using continuous ORP (oxidation-reduction potential) measurements or by directly analyzing disinfectant levels to assure they are sufficient to reduce the risk of cross contamination. Research from the USDA-ARS has demonstrated that harmful bacteria can be internalized in apples with an open calyx. Once present in inaccessible areas (calyx and stem areas, punctures) and even on the surface of apples, harmful bacteria are almost impossible to remove by washing.

Before cutting begins, apples should be washed and cleaned with potable water to reduce microbial populations as much as possible. This is not only a good food safety practice, but it may increase shelf life by reducing yeasts and molds which commonly shorten the shelf life of fresh-cut apples. Peeling, coring and slicing knives should also be cleaned and sanitized as often as possible to reduce the possibilities that knives will become a source of microbial contamination. Mechanical peelers, cutting knives and conveyors may also be equipped with wash water spray bars to remove small apple pieces, skin and debris, thus reducing the likelihood of cross contamination by food contact surfaces.

The enabling technology for fresh-cut apples has been the use of antioxidant-based washes or dips to prevent surface discoloration and tissue softening. However, the cost of the reagents used in the treatment tank prohibits processors from discarding the treatments after a single use. The treatment liquid may become contaminated and could potentially become a source of hazardous inoculation to subsequent batches of apples.

Water disinfectants relying on oxidation reduction potential (i.e. chlorine, chlorine dioxide, peroxyacetic acid and ozone) or light energy, such as UV light, to inactivate harmful bacteria, cannot be used to reduce microbial populations in these liquid treatments simply because light energy and ORP-based disinfectants would inactivate the high concentrations of antioxidants used to treat apples.

A number of methods are currently available to reduce microbial populations within antioxidant treatment liquids:


Exclusion of harmful bacteria in the processing area environment through proper sanitation.

Refrigeration of browning inhibitor solutions to suppress bacterial growth (Listeria monocytogenes, however, can grow slowly at low temperatures).

Rinsing cut apples with sanitizing agent after peeling, coring and/or slicing to reduce bacterial populations and minimize leaching of apple solids into browning inhibitor solutions.

Addition of a food-grade preservative to the browning inhibitor solution.

Microporous filtration or flash pasteurization of the browning inhibitor solution.
None of these methods can completely eliminate risk because of continuous introduction of potentially contaminated fruit into the browning inhibitor solution, the limited efficacy of most decontamination treatments, and the limited volume of solution that can be treated at any one time.

Flash pasteurization (high-temperature, short-time treatment of the antioxidant solution) would quickly kill most harmful bacteria, but requires that the solution be cooled back down before it is reintroduced into the treatment tank. Such a procedure would likely reduce the functionality of the antioxidant solution as well as turn the antioxidant solution a murky brown color instead of its natural clear color.

Microporous filtration may also be used to keep the antioxidant solution disinfected. This method relies on physically filtering harmful bacteria out of the treatment solution, often in a multistage process involving removal of larger debris from the solution before using microporous filters to remove unwanted microorganisms. Microfiltration can be effective but filters must be changed often as they may clog due to small particulate matter and dissolved pectins in the antioxidant treatment solution.

Another effective strategy is to use the antioxidant solution only once as spray treatment instead of as a dip or submersion treatment. This may be impractical since the antioxidant treatment solution may be quite costly. Making smaller batches of the solution, using small treatment tanks and changing it frequently will also reduce the risk of cross contamination within the treatment tank.

Value-added Resources

The International Fresh-cut Produce Association (IFPA) has been involved with the fresh-cut industry almost since its inception and the association's mission is to advance the industry by supporting its members with technical information, representation and knowledge to provide convenient, safe and wholesome food. The IFPA represents and provides technical expertise to commercial suppliers of fresh-cut produce, as well as companies affiliated with the fresh-cut produce industry, including equipment manufacturers, retailers and foodservice operators. We represent over 500 corporate members who are actively involved in the $10 billion-per-year fresh-cut industry. The IFPA also has numerous government and academic members who have the common interest of working on fresh-cut product research and development efforts. If you are considering launching a value-added program, IFPA membership would allow you to network with equipment suppliers and consultants, as well as interact with companies involved in the fresh-cut industry.

The IFPA wants to team with fruit and vegetable grower/shippers and let them know about the food quality and food safety resources for fresh-cut processing that are available through the association including:


IFPA Food Safety Guidelines for the Fresh-cut Produce Industry

Model HACCP Plan for Fresh-cut Processors

HACCP Short Course for Fresh-cut Processors

Access to suppliers and technical information about fresh-cut apple processing at the upcoming IFPA annual meeting

Technical Hotline

Biweekly Hotsheet: timely up to date coverage of important industry issues

Other publications such as: “Determining Real Cost of Production in Small Processing Plants” and “Cost Considerations in Developing a Value-added Program”

IFPA web site: www.fresh-cuts.org
For more information or membership application visit our website at www.fresh-cuts.org or telephone the IFPA at 703.299.6282.

Editor’s Note: This is Part II of Jim Gorny’s report on Fresh-cut Apples.

© 2003 Columbia Publishing

 

Food Safety Presentation

Fresh Cut
February 2003

The Unique Safety Aspects of Fresh-cut Fruit
Be aware of the special safety requirements for handling fresh-cut fruit if you want to avoid serious setbacks in the marketplace.

That was made clear in a recent presentation by Robert E. Brackett, Ph.D., director of food safety, Food and Drug Administration Center for Food Safety and Applied Nutrition, College Park, Maryland.

Brackett spoke September 20 during the 9th Annual Fall Seminar, “Fresh-cut Fruit: Drawing Board to Cutting Board,” held in Alexandria, Virginia. The day-and-one-half event was sponsored by the International Fresh-cut Produce Association.

There are reasons why the industry isn’t seeing as much fresh-cut fruit on the market as other products, the speaker said. One is the number of foodborne illnesses associated with fruit. These must be understood and adequate steps taken to ensure food safety.

Published outbreaks of bacterial foodborne illnesses associated with cut fruit range from E. coli 0157:H7 in apples to Salmonella in cantaloupe, watermelon and oranges, Cyclospora in raspberries and Hepatitis A in strawberries, he said.

“Of all the pathogens we deal with, Salmonella in cantaloupe is the organism responsible for the greatest number of outbreaks or illnesses,” Brackett pointed out. There also is a report of people getting sick in Minnesota from eating pineapple believed to be contaminated with Salmonella but the pathogen was never identified.

Viruses such as Hepatitis A also can be a problem, Brackett said.

“A lot of times, we’re looking at a handling problem, where workers handling food are infected with Hepatitis A,” he said. They can transmit the disease without necessary exhibiting any symptoms of being infected.

Some illnesses, such as a past Cyclospora outbreak blamed on raspberries from Guatemala, have demonstrated that imported tropical fruits can bring in tropical illnesses with them, the speaker said. As the list of imports grows more and more new pathogens are being discovered.

It is one thing to have a bacterial foodborne pathogen on a whole fruit and another to have it in cut product, Brackett said. With some products such as apples, once the skin is breached, be it mechanically punched or due to some type of abrasion (or even an insect bite), E. coli 0157 can gain entrance and begin growing in the damaged area. Whether infected with E. coli or Salmonella, which is more often the case in cantaloupe, most expressed have been in cut, not whole, product.

Factors Influencing Produce Safety

Several factors influence fresh produce safety, Brackett said. Included where the product was grown and harvesting, processing, storage and transportation procedures implemented.

Identification of the source of the problem can be challenging, he said. The analyst has to list each product and identify the diseases endemic to areas where it was grown. Product microbiology often differs from area to area and country to country. Fruit products originating in Florida or various tropical countries, for example, are going to be different from those originating in the Northwest.

Another factor affecting microbiology is the harvesting procedures used, he said. Is it hand picked or mechanically harvested? There are different problems and situations with each.

“In the case of hand picking, you have the issue of who is picking it?” Brackett said. “Are these people trained? Are proper sanitary standards being used? In some cases they are, and in some they are not. Quite often you’ll contract out where the product comes from, so you may not have any direct control, but nonetheless it affects the microbiology.”

The cleanliness of harvesting equipment used also can be a factor, he said, citing examples where fresh-cut processors purchasing supplies have placed themselves at risk.

“There have been cases of produce coming into terminal markets in open trucks,” Brackett explained. “Going back the investigators found that just previous to that there were pigs being hauled in the truck, and nothing happened in between.”

While not a common in this country anymore, it often is in some countries, he pointed out, and a lot of the products being purchased for use in the U.S. industry today are grown elsewhere.

Processing Safety Concerns

“In processing, we do a number of different operations, each of which will have an impact on microbiology — not just the pathogens, but spoilage organisms as well,” he said.

Fresh-cut fruit processors must take into consideration what the consumer is going to do with the product at home, Brackett warned. Whenever consumers purchase a premium product that is more expensive they are reluctant to throw it away unless it goes bad. Every effort is made to extend the shelf life as long as possible, and that must be factored into a processor’s thinking.

On the storage side, modified atmosphere technology may be “the single most important technological development that has helped the produce industry in this country,” but if used improperly such systems can encourage pathogens growth, he warned.

Past research has shown that when efforts are made to extend shelf life, if certain pathogens are present that grow in refrigerator temperatures, the longer you hold the product the higher the population of that organism becomes, Brackett explained.

Another processing and storage issue is the use of sanitizers or antimicrobials to help eliminate spoilage organisms, he said. Consumers may not like spoiled food, but spoilage organisms serve a useful purpose. They warn consumers that their food has gone bad either from being abused or around too long.

When you wipe out the natural microflora that cause spoilage and do have a pathogen in your product, it may grow and pose a serious risk, he said. The consumer has no way of knowing he is eating a product that can make him ill.

Transportation issues also are very important, Brackett emphasized. Not all fruit or produce is transported in trucks or vehicles where proper attention to temperature control is taken.

“Very rarely will a consumer refrigerate his product on the way home,” he said. “She may take it home and put it in the refrigerator immediately, but quite often it will sit out on the counter. All of this adds time to where anything that may be present can grow, reducing the safety of the product and microbial stability in general.”

There are a number of ways various pathogens can get into a product, Brackett said. It can occur before harvest. It can happen from using contaminated water — and not just irrigation water. Water used for washing as well as cooling can be culprits. Dogs, cats, goats and other animals in a field can all impact on the safety of produce.

The other worry is humans, Brackett said. Humans can impact the safety and microbiology of these products everywhere from planting through consumption. While great progress has been made with the introduction of portable toilets and sanitary facilities, fruits and vegetables continue coming in from countries where none of these helps are provided.

Human contamination can occur all of the way through to where the produce is cut, handled and, in some cases, sugared, he said. Sweet products such as strawberries require “a lot of finger type handling,” serious business if a worker is infected with a particular disease.

What makes fresh-cut fruit unique?

While fruit may be fruit to a consumer, from a microbiological point of view there are big differences in the types of fruit used, particularly in terms of acidity, Brackett emphasized. pH levels vary widely, from Passionfruit with a pH range of 1.9 to 2.2 to tomatoes at 4.0 to 4.5 and melons at 6.2 to 6.7.

Not much is going to grow and survive at a pH of 1.9 to 2, but some tropical fruits and melons provide an almost perfect pH environment for organisms to grow, Brackett noted. Depending upon the particular fruits selected there is a different susceptibility to growth and survival of various pathogens.

Salmonella and E. coli do better at the lower pH levels, but viruses and parasites “don’t care” what the pH is, the researcher stressed. They can survive at virtually any level.

Another important factor to be remembered is usable sugars, he said. What makes fruit popular with consumers is the sugar. Bacteria and other organisms also think they are great. With intact fruit, the sugar challenge is less of a problem because of the skins or rinds that prevent the bacteria from gaining access. But once the fruit is cut and the sugar is expressed there is a new set of challenges. Almost any organism present can grow, and this has been one of the problems with the stability of fresh-cut fruit and why it often spoils so fast.

Contamination Potential Is High

Potential for contamination is another major factor with fresh-cut fruit, Brackett said. Strawberries, cantaloupe and a number of other fruits are grown close to or in direct contact with the soil. If the soil is in an area subject to flooding or where raw animal waste has been used, the risks for contamination are greater than with tree fruit. However, tree fruit should not be exempted from the risks of becoming infected with pathogens. Birds roost in trees. There has been a Salmonella outbreak associated with whole oranges.

The potential for contamination also is related to the rind or skin of the product involved, Brackett said. Apples and strawberries, for example, have a much more sensitive skin than cantaloupe or watermelon and can be more easily nicked by the wind blowing fruit from side to side. Any such skin breaches allow various organisms to penetrate and cause problems.

Thick rinds do not necessarily guarantee protection against foodborne pathogens, the food safety expert added.

Another unique factor with fresh-cut fruit is the way it is processed, the speaker said. When cutting the product, limit the amount of damage done to the tissue. The more damage is done, the more sugars and syrups are expressed and the greater the microbiological risks involved.

“One of the first things that’s done with any type produce product to wash and peel or chill and peel it,” he pointed out. “In some cases it may be brought into the plant and washed again. I use the term sanitizing loosely here. Let’s say the water is sanitized. But washing is very important. It usually allows the product to be very well enveloped and exposed to the water. As mentioned, water quality is critical.”

If the processor uses river or raw surface water to chill the product he can actually cause more surface contamination than if he had taken the product off of the soil and done nothing at all, Brackett warned. Another concern is that when cooling down a product with chilled water there is the additional risk of internalization — of absorbing or drawing contaminated water inside the fruit. He cited the case of mangoes shipped in from South America several years ago contaminated with Salmonella. The investigation into why showed that river water was being used to chill the product.

“Cantaloupe are very good sponges for water, if you have the temperature wrong,” Brackett said. “Other products have less porous skins and are more resistant to this but can suck in water through the ends.”

Risks Associated with Cutting and Slicing

Another unique factor for fresh-cut fruit is the cutting and slicing required, the researcher said. Once cut and the juices are released, the microbial organism count can increase a hundred fold or more, depending on the product. Cut-and-peeled carrots have less of a problem because the skin is removed. But products such as cabbage, lettuce, onions and corn are much more at risk.

Why?

“In addition to releasing the sugars you also have the fact that you are increasing the surface area of these products,” Brackett pointed out. “There now is more room for these organisms to grow.”

Another extremely important factor in extending shelf life is the temperature in which a product is held, he said. The temperature must be down low enough that organisms present cannot grow. Steps also must be taken to ensure that the packaging materials actually protect the product from the pathogens and do not contaminate the product itself. There have been cases when product contamination was tracked to the packaging itself, Brackett said. This is a critical point, particularly when marketing a ready-to-eat product such as fresh-cut fruit.

“Remember, time is your enemy, whether for sales or microorganisms,” Brackett said. “The quicker the time between cutting the product and getting it into the consumer’s mouth, the less likelihood there is of accumulating organisms.”

It should be remembered, however, that there are circumstances when this may work against processor, he added. If using a product where the organism generally die off rapidly, cutting the time from the field to the mouth may actually increase the risk of delivery a product with the potential to make consumers ill.

Produce managers and others marketing fruit products can sometimes increase the risk of problem developing, Brackett cautioned, referring to seeing cantaloupe placed on display in one well-known grocery chain without ice or any kind of refrigeration. When brought to the produce manager’s attention he committed to making a change that never came about. No action was taken.

“Quite often retailers do not see the importance, but if a product is abused and someone gets ill from it, (consumers) are not going to blame the retailer or themselves,” the speaker warned. “They are going to blame the person that sold it to them, which in the case of a branded product may be yours.”

None Safety Net from Cooking

Another caution to keep in mind is that fresh-cut fruit products are ready to eat and are not going to be cooked, Brackett said. There are a greater number of at-risk consumers these days, including children and the elderly. They like fresh-cut fruits because they are flavorful and already prepared — no cutting or peeling is required — and they enjoy the convenience and taking them home to eat. Again, there is the potential for abuse if not refrigerated and cared for properly.

So how can the risk of foodborne illnesses be minimized or eliminated?

“One way is to have a set of good manufacturing practices that keep the product from becoming contaminated in the first place,” Brackett said. “The second is to implement a good HACCP plan. The disadvantage with fresh-cut fruits is you don’t have a lot of critical control points that you know will control the organisms. You pretty much rely on refrigeration to control any organisms, yet there are things that you can do as part of HACCP to minimize the problems.”

Be wise with the use of technology, he advised. There may be a marketing advantage in extending product shelf life as far as possible, but doing so is not in the best interests of safety. The better approach is limiting shelf life to what is really needed.

Pre-cut fruits can be a vehicle for foodborne illnesses, and processors should be aware of the risk factors, Brackett warned. Such illnesses can be eliminated, or at least minimized, by using proper sanitation all of the way to the retailer.

© 2003 Columbia Publishing


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'Fresh' is the Word at JARD Marketing

Fresh Cut
March 2003


There's one word and one message you receive loud and clear when talking to anyone from JARD Marketing. That word and that message is "Fresh." JARD Marketing, which processes and packages fresh-cut fruit under the Frosty Fresh label, is passionate about delivering fresh products.

"If you're not buying from Frosty Fresh, you're not buying fresh," claims Joe Gangi, one of the co-owners of JARD Marketing. Just in case you forget JARD's devotion to freshness, a quick look at the company web site will refresh your memory. At www.frostyfresh.com, you'll discover every orange icon turns into the word "fresh" as soon it's touched by the cursor.

The company's passion for freshness is what made the Gangi family enter the fresh-cut business in 1996. "There is simply no substitute for fresh," insists Gangi. Many agreed, as evident by Frosty Fresh's resulting popularity throughout the Northeastern United States. To date, the company distributes to every major New England supermarket chain.

"Our emphasis is on quality and service," Gangi explains. "We are a regional distributor, and we also work with numerous suppliers. We have a network of suppliers who provide us with quality items on a seasonal basis. We also buy from various markets and maintain good relations with all of our suppliers."

Gangi's brother David, also a part owner, echoes Joe's feelings. "It's simply what we do," he says. "We don't mechanize anything. All of our fruit is hand cut. When you start using machines, the fruit bruises and it just doesn't result in the best product. Thus, we do it all by hand, cutting the fruit and placing it in bowls or trays, just like your mother and grandmother used to do - buy the melon fresh and cut it up fresh."

Company History
The Gangi family didn't just wake up one day and decide to go into the fresh-cut fruit business. They've had a long history of providing fresh fruit throughout New England. In 1918, Guiseppe Gangi, an immigrant from Sicily, began wholesaling bananas at his small grocery story in Lawrence, Mass. "Right after World War II, our father, his brother and cousin started into the business, repacking tomatoes and packaging celery hearts, spinach, radishes and other items for neighborhood markets, which were serviced by a fleet of route trucks," Gangi recalls. "They were also members of the Pre-Packed Vegetable Association in the 1950s and continued full food distribution throughout the 60s."

A side business in the 1960s that turned out to be quite fruitful was a fruit bar called the Frosty Melon. Located in Hampton Beach, N. H., this novelty fruit stand offered patrons fresh cut melons, peaches, bananas and the Gangi family's famous Flavor Fresh fruit salad. "This is where we got our start," remembers Gangi. "After working at the stand we (Joe and brothers David and Robert) entered the business - at the ground level," he emphasizes. Today at JARD Marketing, Joe is in charge of buying, David takes care of selling while Robert oversees production.

Over the last 30 years, the Gangis have gained valuable experience in the fruit salad market. They mastered the art of choosing the freshest fruit possible and perfected their method of retaining that freshness all the way to the customer's table.

Through the '80s and '90s, the business continued to grow. In addition to the foodservice distributors that had always been the Gangis' biggest customer, local supermarkets began ordering from them as well. According to Joe Gangi, 90 percent of JARD Marketing's business today is from the retail sector. A good portion of that increased growth can be traced directly to Ted Kozick, the company's retail sales manager. "Since Ted join our sales team in 1996, he's maintained great customer relations with our major accounts," says Joe Gangi.

Business is Booming
Since 1996, when JARD Marketing established its fresh-cut fruit operation, the company has grown by about 25 percent per year. And with more than 300 employees, the company is still on a growth pattern. Needless to say, expansion was inevitable.

A few months ago, JARD Marketing moved into a new facility, still within the city limits of Lawrence, Mass., where everything began 85 years ago. The old facility was 18,000 square feet and located in the inner city. However, the new operation is a 30,000 square foot facility located in an industrial park. According to David Gangi, with everything more centralized, the entire operation runs a lot smoother. "It's an easy flow now that all of our operation is better configured. We also have more refrigeration."

In the new facility, says Joe Gangi, JARD Marketing could potentially expand its business by up to 40 percent.

JARD Marketing processes more than 500,000 pounds of fruit every week. The recently harvested fruit is refrigerated at temperatures appropriate for the specific type of fruit. Then, when it's ready for cutting, the fruit is moved into a cooled workspace, washed, sanitized, rinsed and hand-peeled. As David emphasizes, no machinery is used in the peeling process. The peeled fruit is then washed free of seeds and finally is hand-sliced. The prepared melons, pineapples, grapes and other fruit are kept refrigerated until packaging, which is also conducted in a cooled environment. "No product is made for inventory," says Gangi. "All fruit is prepared daily to satisfy existing orders. We start off each day with fresh product, and have zero inventory at day's end. We don't have any carryover at all."

One unique fruit item that's becoming popular with the retail and foodservice industries is the Frosty Fresh pomegranate. According to Joe Gangi, the pomegranate is very appealing to customers because Frosty Fresh offers just the succulent seeds. "We've been deseeding pomegranates for nearly two years now, offering them in 4-ounce containers for retail and 24-ounce containers for the foodservice industry." he says. "The only thing the customer has to do is open the container and enjoy them."

Commitment to Company
JARD Marketing managers recognize that their employee base is the backbone of the company. And, they ensure employee needs are met. "We pride ourselves at taking internal employees and promoting within," says Gangi. "We truly value our employees, for without them, we could not produce the quality products we do."

One way of retaining good employees is to train them. JARD Marketing sends its employees to a Servesafe training program that is (Massachusetts) state certified. "When employees finish this training, they are well trained in food handling and sanitation," explains Gangi.

JARD also offers English classes to its non-English speaking employees. "They know exactly what to do while on the job," says Gangi. "We just want to be able to give them the means of communicating with fellow employees."

Safety First
"We are constantly on a mission to maintain our high safety standards," says Irv Lemack, JARD's technical director. Using current Good Manufacturing Practices of the Federal Food and Drug Administration, JARD Marketing's facility operates under the provisions of the Hazard Analysis and Critical Control Point (HACCP) guidelines. "While employing traditional quality control to evaluate 'what we did,'" says Lemack, "Frosty Fresh uses HACCP to control 'what we do.' As a result, we are able to ensure food safety and high product quality."

JARD employees are also well trained. "Workers wear disposable garments that they change several times during the course of each day," says Lemack.

As with any fresh cut fruit product, it is important to maintain a certain temperature, thus ensuring extended freshness. Keeping to those standards, Lemack says that fruit is only in the cutting room for a minimal amount of time. "Once it's cut, we immediately put it back into the refrigerator until packaging."

Lemack, who's been with the company 41 years, feels the secret to their success is sanitization and refrigeration. But ask any consumer and they will tell you JARD Marketing's key to success is its devotion to 'fresh.'

© 2003 Columbia Publishing

 

IFPA Report: 16th Annual Conference and Exhibition Promises to Be the Best Yet

Fresh Cut
March 2003

by Craig Delaney.
Ready Pac Produce, Inc.
IFPA Vice Chair and Conference Chair

Room reservations are going fast, booth sales on the exhibit floor at the Tampa Convention Center are running ahead of last year and everything is set for April 3-5 to make the International Fresh-cut Produce Association's 16th Annual Conference and Exhibition one of the best ever.

Always the scene of intense business-and sales-activity, the show again promises to provide processors from around the world opportunities to find just the right equipment, technique or service to maintain production efficiency at state-of-the-art levels. Exhibitors traditionally see the IFPA show as their most important venue for meeting qualified buyers and this year interest is running higher than ever in spite of an uncertain economy.

Appropriately themed "3 Pivotal Days. 1 Prosperous Year," the 2003 conference also provides plenty of opportunities to cement those business relationships during the many social events arranged by IFPA's dedicated conference committee. As always, the conference offers receptions, workshops and exhibit hall lunches for mingling with an expected 1,300 or more attendees. The IFPA expects a significant turnout from processors and related industry firms from Europe, Australia and South America because of the show's location in Tampa this year.

If golfing on the Rolling Oaks Course at Tampa's World Woods Golf Club (ranked #1 daily fee course in 2000 by Golf & Travel magazine) isn't enough, then suppliers can invite prospects to a Tampa Bay Lightning game at IFPA's hockey party Friday night. Food and drink included in the ticket price make this a complete evening for socializing and clinching deals.

Another unfailing hit, IFPA's closing StarShip Dinner Cruise and Casino Night promises to deliver a final chance to hobnob in a congenial atmosphere while cruising Tampa Bay and enjoying dinner and games. The lights of the city, along with haute cuisine and live music will set the mood for this festive conclusion to a great conference. All activities at the conference except golf are within walking distance of the convention center.

Mixing business with pleasure is a trademark of IFPA conferences and this year's workshops, panel discussions and science symposium once again offer attendees the chance to stay on top of the many issues and challenges facing the fresh-cut industry.

Keynote speaker Ed Foreman, a New Mexico farm boy who became a self-made millionaire at age 26 and the only person ever elected to Congress from two different states, will set the upbeat tone for the conference at the April 4 awards breakfast and general session.

Later that day, show attendees can glean cutting-edge ideas from "Marketing to Customer Needs-The Latest Trends," a workshop moderated by IFPA board member Marvin List of Del Monte Fresh Produce, N.A. During this workshop, Joan Centanno of the Perishables Group will outline the findings of "Fresh Focus 2002: Food Service Opportunities for Fresh-cut Produce," a food service survey sponsored by IFPA. Attendees will be able to order the newly printed survey at the conference.

Friday's final workshop, "New Packaging Technologies to Insure Quality Products," is moderated by IFPA board member Ken Silveira of Tanimura & Antle and will include presentations by food scientist Wendy Dunlap of Cryovac Division-Sealed Air Corp. and packaging consultant Jeff Brandenburg of The JSB Group. Brandenburg is a contributor to IFPA's new publication, "Fresh-cut Produce Packaging Design," which attendees will be able to order at the conference.

At breakfast Saturday, April 5, Dr. James Gorny, IFPA's vice president of technology and regulatory affairs, will moderate a regulatory affairs caucus featuring Dr. Robert Bracket of the U.S. Food & Drug Administration, attorney Mel Drozen of Keller & Heckman, Mahipal Kunduru of Dole Fresh Vegetables, and consultant Nancy Nagle of Nagle Resources. Such topics as country-of-origin labeling, proposed FDA voluntary guidelines for fresh-cut produce, and compliance with the U.S. bioterrorism act of 2002 are sure to be aired.

The breakfast session will be followed by "Creating the Right Facility: Design, Refrigeration and Environmental Considerations," a workshop featuring Ron Frattare of the Austin Co., Robbie Kroeze of Axiom Engineers, Phillip Ellis of ZEP Manufacturing Co., and IFPA board member Alan Heinzen of Heinzen Manufacturing International. Phillip Riggio, also an IFPA board member from Aunt Mid Produce Company, will moderate.

Finally, the conference committee has scheduled the IFPA Science Symposium for 1:30 p.m. to 3:30 p.m. Saturday April 5. IFPA's Dr. James Gorny and Dr. John Beaulieu of the USDA/ARS will moderate. Topics and speakers include: "Chlorine Dioxide and Ozone Gaseous Application," by Richard Linton of Purdue University; "Fresh-cut Apple Quality and Safety," by Peter Toivonen, Ag Canada; Pre-treatment of Whole Fruit to Extend Shelf Life and Quality," by Jeff Brecht, University of Florida and Liz Baldwin, USDA/ARS; and "Enhancing Microbial Safety of Fresh and Fresh-cut Melons," by Trevor Suslow, UC Davis.

A poster session for scientific research projects during exhibit hours will enable other researchers to present visual displays explaining their projects. For the first time this year, an award will be given to the researcher whose poster best communicates his or her research project.

Packed with so much information and so many opportunities for networking, this year's conference truly will be "3 Pivotal Days." Anyone interested in any aspect of fresh-cut produce is invited to attend.

For further information about travel, accommodations and details about the conference, you can download a brochure and registration form at http://www.fresh-cuts.org/files/FINALCONFBRO.pdf or call IFPA at (703) 299-6282.

© 2003 Columbia Publishing

 

Baby Gourmet Introduces Children to World of Fruits, Vegetables

Fresh Cut
March 2003

If you're tired of trying to get your kids to eat fresh fruits and vegetables, then maybe you haven't used the right learning tool yet.

Late last year, Albertsons grocery stores began carrying the Baby Gourmet video series aimed at infant to four-year-old viewers. The series uses humor, creativity, music and skits to highlight the shape, color, texture, and beauty of fruits and vegetables, and is the first video of its kind to be sold within the produce aisles of a major grocery chain.

The mission of Baby Gourmet, according to company spokeswoman Jill Newhouse-Calcaterra, is to give parents the tools and foundation they need to instill a lifelong love of healthy eating. The tagline for Baby Gourmet is: A lifetime of healthy eating starts here with Baby Gourmet.

Available at more than 1,100 Albertsons stores nationwide, Baby Gourmet videos are strategically placed in the fresh-cut aisles - right next to the fresh-cut lettuce bags - about eye level for a child riding by in a grocery cart.

Seeing a Need
The unique video series was the creation of Katheryn and Robert Warren. In 1999, with the birth of their first child, the Warrens discovered, after an exhaustive search, there was nothing appetizing or engaging on the baby/toddler video market available to help introduce and educate their child to the world of food. "There are hundreds of books geared toward parents," said Katheryn Warren, "but nothing at all for children."

Katheryn explained that at four months old, her son Chase squealed, giggled and cooed with delight every time Robert raised the Bon Appetite magazine he was reading. "The cherry tart on the cover absolutely mesmerized him," she said. Thus, through testing and research, Katheryn and Robert learned that their child, and others of a similar age, loved looking at beautiful pictures of food.

The resulting Baby Gourmet videos offer a multi-sensory experience for children designed to introduce little ones to beautiful fruits and vegetables, the artistry of foods and holidays in a gentle and amusing way that stimulates both the left and right brain. Highlights include the Mozart Effect, vocabulary and language, word/picture association, sequencing and logic, colors, textures and shapes, as well as creativity.

Albertsons' Commitment
"We are thrilled that Albertsons immediately realized that encouraging healthy eating of fruits and vegetables among their youngest consumers is vital," said Katheryn Warren. "Not only is the concept of hooking kids early to positive eating habits a noble one, but based on our test in several stores, there is a huge desire for this entertaining and educational product."

To date, more than 100,000 Baby Gourmet videos have been sold in Albertsons' stores. "Albertsons is committed to programs which promote not only health and nutrition but also the education and development of our youth," said Mike Massimino, Albertsons vice president, general merchandise sales, food stores. "Baby Gourmet is a perfect fit for this initiative. We are delighted to bring this positive and necessary video to our consumer families via our grocery stores."

Regarding placement within Albertsons, empirical research was conducted in four separate Albertsons stores in the Phoenix area. "We place videos in the baby aisle, the cereal aisle and the produce aisle," said Katheryn. "The produce aisle outsold the others by a three to one margin."

Three Videos
The Baby Gourmet video series comes in three flavors.

" "The First Course" introduces infants and young toddlers to fruits and vegetables in their natural state - in trees, vines, bushes, and even in the ground! Babies love watching other babies (and animals, too) explore and taste nature's food. All senses are stimulated when watching fruits and vegetables gracefully dance to enchanting classical masterpieces and nursery rhymes. A delightful cherry harvest segment will educate and entrance paren